The Smartworld Philosophy: Customer and Technology Centricity

The core business philosophy of Smartworld is built on the belief that real estate should be customer-centric, leveraging technology to enhance the living experience. Their vision is encapsulated by the “Four P’s” of corporate governance: People, Purpose, Process, and Performance.

Unique Selling Propositions (USPs)

Smartworld has strategically differentiated itself in the competitive NCR market through several key offerings:

• Low-Rise, High-Living Concept: Many of their initial projects focus on low-rise independent floors that offer the privacy of a villa coupled with the security and world-class amenities of a high-rise community. This addresses a significant post-pandemic demand for larger, more private spaces.

• Millennial-Focused Design: Spaces are designed for the contemporary urban dweller, often featuring flexible spaces (for work-from-home or study), high efficiency, and the integration of smart home automation systems.

• Space Optimization: The company emphasizes maximizing usable space and often offers extra usable areas in their apartments, enhancing comfort and freedom for residents.

Portfolio of Iconic and Innovative Projects

Smartworld’s portfolio is concentrated in prime Gurugram locations, ensuring excellent connectivity to major business and social hubs. Their projects are meticulously planned, ranging from expansive luxury high-rises to premium low-rise developments.

Residential Landmarks in Gurugram

• Smartworld One DXP (Sector 113, Dwarka Expressway): One of their most ambitious projects, this high-rise development is strategically located on the Dwarka Expressway corridor. It offers 3.5 and 4.5 BHK luxury apartments and is positioned as a comprehensive mixed-use destination that integrates residential, retail, and commercial spaces.

• Smartworld The Edition (Sector 66, Golf Course Extension Road): This project represents the pinnacle of their super-luxury segment, featuring opulent 3.5 and 4.5 BHK residences and iconic twin towers with exclusive amenities like private jacuzzi decks and premium branded fittings, setting a new bar for luxury on the Golf Course Extension Road.

• Smartworld Gems (Sector 89): A prominent example of their successful low-rise, high-living concept, offering smart-sized 2.5 and 3.5 BHK independent floors in a well-planned gated community.

• Smartworld Orchard (Sector 61): Another low-rise luxury development that focuses on creating a serene, green environment with all the modern urban facilities for residents.

Commercial Ventures

In addition to residential developments, Smartworld has ventured into commercial spaces with projects like Smartworld One DXP Street and Smartworld Orchard Street, demonstrating an integrated approach to urban development that combines living, working, and leisure spaces.

Trust, Governance, and Future Growth

Despite being a relatively young entity, Smartworld has quickly built a strong reputation through strategic execution and commitment to professional standards.

• Financial Strength: The company is backed by robust financial organizations and has successfully secured significant funding, including a substantial investment from Motilal Oswal, underscoring strong investor confidence.

• Corporate Governance: Smartworld emphasizes a robust framework of corporate governance based on the 4 Ps (People, Purpose, Process, Performance), which promotes integrity and ensures transparency in its dealings.

• Recognition: Smartworld has received significant industry recognition, including the ET NOW Leading Developer Of The Year award and the Times Realty Infrastructure Conclave award for Super Luxury Project of the Year (Smartworld The Edition).

Smartworld Developers is well-positioned to continue its trajectory of success, aiming to be among the top real estate organizations in India by consistently delivering meticulously designed, technologically integrated, and high-value residential experiences.